What happened to Polyvore

Last Updated on 13/02/2023

It was Thursday when I realized that my Polyvore page didn’t function and everyone asked on Google what happened to Polyvore.

The question soon was answered. After some hours, we all knew what happened to Polyvore. In its place, there was a shop called Ssense. Firstly, I thought that Polyvore was under attack by hackers. What else? Only when I started searching for more details, I found out the truth. The Canadian fashion retailer Ssense had acquired it under Oath, the parent company of Yahoo, the Huffington Post, and Tumblr. As a result, Polyvore was closed.

The Next Day Without Polyvore

After the first shock, I feel that the bitter thing in this story is that no one sent us one previous notification about it. I’m a Polyvore member for more than three years. And, one day the platform was gone. And with it, more than 1400 creative collages (mood boards) that I’ve made through the last three years. In addition, more than 108.000 followers that I had on this account disappeared.

There is an online petition to “bring back Polyvore”. It quickly cleared its targets of 5,000 and 15,000 signatures and now its goal is 25,000 signatures. This morning I signed, and more than 15,300 people had added their names to the appeal. I signed with no hope that Polyvore will return. In the previous days a statement was sent to Racked and posted on Ssense’s Instagram, the company said that it won’t be able to resurrect Polyvore. Despite this fact, I signed this petition in order to express my dissatisfaction and my disapproval of these practices. You can’t gather personal information for years only to shut down the platform in one day without previous notification.

Fortunately, the Polyvore community will have access to download their content from their respective official profile by visiting account-update.polyvore.com until May 15, 2018. After that date, the apps will no longer be supported. I’ve already done it and I hope others did the same.

What’s next?

Now that Polyvore is gone, it is a chance to see what other apps exist. From my little experience with other apps, no one is like Polyvore in functionality, smoothness, and range of products. But, I guess that either “Polyvore was built in a day” and I’m an optimist. All these thousands of Polyvore members that sign up in other apps are surely a reason for these platforms to optimize new members’ experience.

Urstyle gives Polyvore members the chance to upload their old Polyvore sets (without their links to the products). And, on trendme.net I started finding many of my Polyvore friends. Did you try any similar apps? Let me know in the comments.

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